In the first part of the HUGGIE project initiated by Oliver Bendel, two students of the School of Business FHNW conducted an online survey with almost 300 participants. In the management summary of their bachelor thesis Ümmühan Korucu and Leonie Stocker (formerly Leonie Brogle) write: „The results of the survey indicated that people have a positive attitude towards robots in general as robots are perceived as interesting and useful rather than unnecessary and disturbing. However, only a minority of the participants stated that they would accept a hug from a robot. A possible reason for this could be that for the majority of participants, a hug is an act of intimacy with a deeper meaning attached to it which is only being shared with selected persons. For a robot to be perceived as an attractive hugging partner, a human-like design including a face, eyes, a friendly look as well as the ability to communicate verbally and non-verbally is desired. However, an appearance being too realistic has a deterrent effect. Furthermore, an in-depth analysis of the data in relation to age and gender of the participants resulted in the discovery of interesting facts and differences. Overall, the findings contribute to a clearer picture about the appearance and the features Huggie should have in order to be accepted as a hugging counterpart.“ The bachelor thesis will be publicly available in autumn 2020. There will also be a paper with the results next year.
Fig.: How important is a hug?