Mirumi Opens Pop-Up Store at Harrods in London

Yukai Engineering is bringing Mirumi, its wearable social robot, to Harrods in London with an exclusive pop-up store running from July 20 through August 16, 2026. The furry robotic bag charm first gained international attention at CES 2025 and later became a Kickstarter success before selling out during its initial launch in Japan. Mirumi can be attached to a bag and responds to sounds, movement, touch, and nearby people by turning its head and displaying expressive, lifelike reactions. Its expressive behaviour creates the impression of carrying a curious little companion wherever you go. Although Harrods has not yet announced specific details about the pop-up, the store is expected to offer visitors the opportunity to experience and purchase Mirumi in person. Exclusive editions have not been confirmed, but Harrods is known for limited-time collaborations and distinctive retail experiences, which could make the pop-up particularly appealing to collectors and technology enthusiasts. Following its successful debut in Japan and appearances at events such as ICSR + Art 2026 in London, Mirumi continues to attract growing international attention. With its expressive behaviour, distinctive design, and collectible appeal, it is already being discussed as a possible next major trend among robotic companions and collectible robots. An article by Oliver Bendel on wearable social robots is available via Wiley Industry News or directly here as a PDF.

Fig.: Mirumi at ICSR + Art 2026

Mirumi Brings Soft Robotics to ICSR + Art 2026

The 18th International Conference on Social Robotics (ICSR + Art 2026) is currently taking place in London from July 1–4, bringing together researchers, academics, and industry professionals from around the world to discuss the latest advances in social robotics. On the second day of the conference, the CEO of Yukai Engineering introduced Mirumi, a wearable social robot designed to create small moments of emotional connection in everyday life. Covered in soft artificial fur, Mirumi clings to a bag strap with its arms and accompanies its owner, turning its head with a shy, curious expression when it hears sounds, is touched, or sometimes simply on its own. Rather than offering practical functions, it encourages spontaneous social interactions and often brings smiles to people nearby. Unlike rigid-bodied robots, Mirumi belongs to a new generation of soft robots, similar to Cupboo AI Robotic Pet, combining plush-like materials with expressive behavior. It can respond to sounds but does not understand speech or recognize words, demonstrating how simple, nonverbal interactions can strengthen human relationships. The live demonstration attracted considerable interest and highlighted the growing role of soft robotics in social robotics research. Further information is available at icsr2026.uk.

Fig.: Mirumi at ICSR 2026

Ein Wearable Social Robot aus Japan

Mirumi ist ein Wearable Social Robot von Yukai Engineering, der nach Angaben des japanischen Unternehmens entwickelt wurde, um kleine Momente emotionaler Verbundenheit zu schaffen. Mit seinen Armen klammert er sich am Taschenriemen oder an anderen Dingen fest. Er begleitet seinen Besitzer und dreht seinen Kopf mit einem schüchternen, neugierigen Blick, wenn er Geräusche wahrnimmt oder berührt wird. Manchmal macht er dies auch ganz von allein. Anstatt praktische Funktionen zu bieten, regt er zu spontanen sozialen Interaktionen an und zaubert oft ein Lächeln auf die Gesichter der Menschen in seiner Umgebung. Mirumi ist ein weicher Roboter, ähnlich wie Cupboo AI Robotic Pet (auch bekannt als Cupboo, Boo Boo und Booboo) und im Gegensatz zu Modellen mit festem Gehäuse wie AIBI oder Eiliko. Mit weichem Kunstfell überzogen, fühlt er sich eher wie ein Plüschtier an als wie eine Maschine. Mirumi kann auf Geräusche reagieren, versteht jedoch keine Sprache und erkennt keine Wörter. Er ist für Benutzer ab 15 Jahren gedacht und soll zeigen, wie einfache, ausdrucksstarke Reaktionen zwischenmenschliche Beziehungen im Alltag fördern können. Ein Demonstrationsvideo ist auf YouTube unter www.youtube.com/watch?v=PEtshGcvtRk zu finden. Weitere Informationen findet man auf der offiziellen Mirumi-Website unter mirumi.tokyo.

Abb.: Ein Model mit Mirumi (Foto: Yukai Engineering)

Meet Mirumi, the Fluffy Wearable Social Robot

Mirumi is a wearable social robot from Yukai Engineering designed to create small moments of emotional connection. Attached to a bag strap, it accompanies its owner and turns its head with a shy, curious gaze in response to sound, touch, or sometimes autonomously. Rather than offering practical functions, it encourages spontaneous social interactions and often attracts smiles from people nearby. Mirumi is a soft robot, similar to the Cupboo AI Robotic Pet (aka Cupboo, Boo Boo, and Booboo) and unlike hard-bodied robots such as AIBI or Eiliko. Covered in Japanese-made faux fur, it feels more like a plush companion than a machine. Mirumi can react to sounds but does not understand language or recognize words. Intended for users aged 15 and older, it is designed to demonstrate how simple, expressive movements can foster human connection in everyday life. A demonstration video can be viewed on YouTube at www.youtube.com/watch?v=PEtshGcvtRk. Further information is available on the official Mirumi website at mirumi.tokyo.

Fig.: A screenshot from the Mirumi video